ABOUT
Welcome to Kathryn Alexander Enterprises, Inc. (KAE), Minority Women’s Business Enterprise Certified. We specialize in customized qualitative research and consulting services.
For every action there is a reaction in the marketplace...
Every marketing and policy decision creates a ripple effect that impacts performance, costs, and profit potential. Minimize risk and maximize gain by tapping into your consumers – who they are, what they want and why they want it – before implementing a new marketing program or modifying an existing one.
Our insightful and critical discovery process informs key business decisions and increases the potential for a greater ROI. Partner with us to connect with your customers and better inform the marketing mix. Get a 360 view – the PPF (Past, Present and Future) insights needed to forge a meaningful connection between your consumers and your brand.
We also specialize in employee-based research. Our goal is to improve employee engagement, cooperation and performance from entry level up through management. We help companies and organizations work toward achieving greater employee satisfaction and ultimately a higher return on investment (ROI).
Dr. Kathryn Alexander, Founder and President, is one of the most experienced qualitative researchers in the country and is recognized and respected as an expert in the field. Dr. Alexander has both a Master’s Degree in Guidance and Counseling and a Doctorate in Communications from New York University. Her discerning 360-degree PPF approach provides easy access to the history and mindset of consumers and the underlying motivations driving their behavior; ingredients critical to activating priority segments, attracting new ones, and building customer loyalty.
Kathryn is a founding member of the Qualitative Research Consultants Association (QRCA), an organization dedicated to fostering the highest ethical and professional standards in the field. She has served on the board of QRCA as secretary and vice president, spearheaded a number of regional chapter meetings and served on the Bylaws Committee for over 19 years.
SERVICES
Customized Qualitative Marketing Research and Consulting Services
Our talent lies in our ability to synthesize qualitative learning and insight discovery into actionable marketing recommendations. Qualitative services are tailored to complement your company’s marketing needs. We provide meaningful results and guidance in the planning and execution of your marketing framework.
Core Offerings
Focus groups: 2-hour sessions, mini-groups, triads and dyads
Online methodologies
In-depth in-person and telephone interviews
On-premise observations
Target Audiences
Diverse Markets
Including but not limited to:
Heads-of-Household/Decision Influencers
Physicians/Other Healthcare Professionals and Patients
Business Executives/CEOs
Different Market Characteristics:
Primary/Secondary Targets
Current/Lapsed Users and Trier-Rejecters
Traditional/Evolving Markets
Various Demographic Segments:
Welfare Recipients to Upper Income Echelons
Poorly Educated through Post-Graduate Studies
Young Adults to Seniors
African-American, Latino, Asian
and Others...
Industry Verticals
Consumer Goods/Services and Business-to-Business:
Apparel
Automotive
Baked Goods
Beverages – hot/cold/alcoholic
Cosmetics
Destination Marketing
Energy
Fast Food Restaurants
Financial Services
Media Content
Personal Care Items
Pharmaceuticals/Clinical Trials
Political Research
Telecommunications
Web Hosting
and Others…
Research Projects / Consulting Services
Including but not limited to:
Advertising Development and Optimization
Brand Issues: Image, Loyalty, Strategy
Category Explorations
Creative Problem Solving
Idea Generation
New Product Concept Development and Product Evaluations
Package Design/Redesign
Pre-/Post Quantitative
Positioning
CONVERSATIONS ON DIVERSITY
No matter how you feel about diversity it’s here to stay and projected to increase exponentially in the workplace and beyond. Find out how Conversations On Diversity (COD) helps internal stakeholders, HR and middle managers, create a more productive workforce.
